What Is Hashtag?

August 20, 2020 -

The most important term of the social media world is hashtag. So what does hashtag mean?

Who can create hashtags? What is it used for? Hashtags refer to the use of the pound or number symbol, "#", to indicate a keyword or topic on social media.

Hashtags originated from Twitter and have since become common on Instagram, Facebook and other social media platforms. We can call them a kind of metadata, they allow anyone to tag content on sites like Facebook, Instagram, and Twitter. Hashtags help users navigate posts more easily and have bigger online conversations.

Hashtags naturally emerged among Twitter users as a way to highlight any topic. Twitter now uses hashtags as a way to group posts and assist with search functionality.

How to create / open a hashtag?

In fact, when it comes to creating a hashtag, there aren't many rules about what you can and can't do, but some specifications depend on which platform you use.

However, in terms of specific needs, a hashtag can be a lot. It can be funny or serious and be as short or as many as you need to keep people occupied. The label can contain letters, numbers, and underscores and is not case sensitive.

However, it cannot contain spaces or punctuation marks. In some cases, the use of embedded capital letters (CamelCase) is used to avoid confusion in meaning. For example, if you search for #vayes, #Vayes or #VaYes, you can easily find posts related to vayes.

Best practices for hashtag

Different tags are often used on specific demographic data and allow online businesses to target their social media posts and other communications to their target audience. Hashtags are a great tool for market segmentation - the trick is to know the right tags to use and how to use them.

Here are a few tips for finding the right tags: Research popular hashtags for your products or services as part of a broader social media strategy Don't overuse it or use spam hashtags - if the hashtags are well chosen, two more hashes per post will be enough.

Use Camelcase for labels with multiple words or one sentence that make each word stand out and improve readability. Use relevant tags about your posts and any linked content or it will be very difficult to generate traction.

Hashtags in popular culture

Hashtags quickly saw their fair share of use in popular culture and were used by countless companies and bloggers to drive more traffic.

In addition, many tags that have emerged today have very different meanings, while the latest tags such as #MeToo highlight the prevalence of sexual harassment and assault, while tags such as #OscarsSoWhite point to the lack of diversity in people's entertainment.

Hashtags have drastically changed the social media and popular culture landscape in the last few years. They inspired dozens of social movements and initiatives, with the attention of the news and media environment.

While frustrating (seriously, three hashtags in a post are too many), they've become an influential part of the way we receive and disseminate information in the digital age. So use them or not, it doesn't matter, but know the potential they can carry and make sure to use them is easier than you think.

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  • Social Media Management

Serdar GÜRSOY

Sektördeki 10+ yıllık tecrübesi ile yenilikçi ve akışı değiştiren fikirlerle ticareti arttırıcı bazda pazarlama çözümleri üreten Dijital Stratejist.

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