What is ASO and How Is It Made?

December 05, 2022 -

What is ASO APP Search Optimization ?

ASO is an acronym for App Store Optimization, which is used to optimize mobile apps to rank higher on the App Store and Google Play. Think of ASO as the equivalent of SEO (Search Engine Optimization) on the web; this allows publishers to attract more users by optimizing pages to make their content easier to find.

What does ASO mean?

ASO App Store Optimization is the process of increasing an app's visibility in major app stores. The two major app stores are Apple's App Store for iOS devices and Google Play Store for Android devices.

How to Do App Store Optimization?

If you want your app to load higher, you need to know how to optimize your app properly. We've compiled this step-by-step guide to optimize your app's listing on the Apple App Store or Google Play Store, paying close attention to the minor differences between the two platforms.

App Store Optimization

What is App Store Optimization (ASO)?

App store optimization is basically about increasing your app's visibility in the App Store app store search engine. By increasing impressions, you can increase other goals such as traffic and downloads to your online app. The higher your app rank in an app store's search results, the more visible it will be to potential customers.
This increased visibility means more traffic to your app's page in the app store.

Why Should ASO Be Done?

According to Google, 40 percent of apps are discovered through app store searches. If you want the relevant audience to find your mobile application in App Stores, namely APP Store or Google Play, you definitely need ASO, or APP Search Optimization.

Simply put, this means:
If you're not using ASO to improve your app's search rankings, you may miss out on being discovered and used.

There are hundreds of thousands of apps competing to rank on top of each other in each app store. Most publishers don't invest in app store optimization.

Here's a tip: ASO is your secret weapon. Spend time each week improving your ASO and you will meaningfully impact your app's ranking and overall success.

What is App Store SEO?

The purpose of ASO is to drive more traffic to your app in the app store, so searchers will be able to find your mobile app quickly and the number of discounts will increase.

Do you want to increase the number of Mobile Application downloads? Keep reading our article and follow us.

The ASO process requires a crucial understanding of your target customer base, including the keywords your potential customers use to find apps similar to yours.

Discover your keywords!

The more you learn about which keywords are being used, the better you will understand the language of your potential customers so you can focus on the best keywords to use. In this way, interested users will find you more comfortable and your application impressions will increase.

ASO Tips:
App Title: Optimizing with a keyword in the title increases the search ranking for that title by 10.3 Percent.

App Description: Shortened snippets are shown on your product page, and several readers click "more" to read more of what you see here.
You have 252 characters to promote your app and convince someone you're worth downloading. You can create short, clear, understandable texts with keywords.

Keyword: To improve your search rankings, you need to know which keywords are relevant to your app and which keyword is most frequently used by your target audience.
You may need to pay attention to secondary ASO APP Search Optimization factors when your app downloads start.

What are the Points to Consider While Making ASO?

Total Number of Downloads: Your number of downloads is important to Aso, but it is up to you to increase the number. For this, you need to pay attention to the rating and comments section.

Ratings and comments: A key place of trust for users and a ranking metric for app stores. Volume, novelty and rating are all important.
Creating and responding to regular reviews and interacting with reviews yields positive results.

How does the mobile application rank higher?

When you create an app, your goal should be to drive traffic.
When you focus on getting more ROI from app stores, it primarily targets key performance indicators linked to increased app visibility. These:

1- Ranking APP Store and Google Play App Stores
2- APP Store and Google Play App Stores Impressions
3- APP Store and Google Play App StoresShares
4- APP Store and Google Play App Stores Engagement (reviews/ratings).
5- APP Store and Google Play App StoresDownloads
6- Definition

Just like SEO, optimizing your app's visibility is an ever-evolving and ongoing process. By consistently monitoring and measuring performance and results, you can stand out in the App Store and Play Store, where you have unlimited access.

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